Seminars

In a recession, customers are likely to be cautious in their expenditures. Past recessions have shown that marketers who have taken the approach of “going through this together” with their customers have been more successful at maintaining share and revenue during a recession than their competition. Management consultants Arcus recently researched strategies with 1500 business leaders to identify seven key drivers of successful growth strategies in a recession. These insights will be presented along with case studies.

Speaker: A certified management consultant, Merril Mascarenhas is managing partner at Arcus Consulting Group, in Toronto. He has over 20 years of experience as a consultant in Europe, Asia and North America. Merril has led strategic initiatives with senior management across industries to assess business processes, identify revenue growth opportunities and improve organizational practices. His clients have included J&J, Mercedes Benz, P&G, State Farm and Glaxo. Merril is also a visiting professor at the Schulich School of Business at York University.