Seminars

What does brand mean when connected to space? How do you integrate an organization’s brand into environments that distinguish it from the competition? This seminar will explore the discovery progress for articulating a “brand in space.” Key messages can be drawn from the vision, culture and communications of a company, and a process can be identified for applying these findings to a three-dimensional environment. Case studies will highlight strategies and demonstrate how various well-known organizations deliberately integrate their brand to engage customers and employees in a more meaningful way.

Speaker: Allan Guinan is a founding partner of figure3, a Toronto-based interior design firm that works with internationally recognized brands to help transform workplace, entertainment and retail environments. A former president of ARIDO, Allan has over 25 years of experience leading teams in diverse regions and markets.