IIDEX/NeoCon Canada 2008
September 25 & 26
IIDEX/NeoCon Canada 2007
September 27 & 28
Remind your clients that you’ll be showing your latest and greatest at Canada’s largest design event at The Direct Energy Centre on September 28 and 29. In addition, IIDEX/NeoCon Canada is a great opportunity to set up appointments with prospective clients. Promote your profile through special mailings and by distributing postcards. If you would like additional promotional materials, please e-mail your request to .
The 2007 Exposition and Conference provide exhibitors with numerous ways to maximize your participation and enjoy increased traffic at the show.
Print - Place an ad in our redesigned magazine format show guide produced in collaboration with Azure magazine. This year’s show guide will feature many unique new editorial features and expanded show coverage with a distribution of 11,000. Please contact Suzanne Lewis at Azure Magazine – 416-203-9674, ext 221 or via email at for more information.
On-Line - Advertise on the IIDEX website or e-newsletter to reinforce your participation, promote a new product introduction or encourage attendees to visit your booth. The sky’s the limit when you advertise with IIDEX. Last year we enjoyed over 150,000 unique visitors to our website and delivered our e-newsletters to the inboxes of over 350,000 per-qualified IIDEX clients. Space is limited so make sure to contact Maria Dubroy at 416-960-4520 or via email for a rate card or to book your space.
Logo - Add the IIDEX/NeoCon Canada Logo and your booth # to all of your marketing materials - website, print materials, advertisements and e-mail blasts. The IIDEX logo is available here.
Promotional Postcards - Personalize your IIDEX/NeoCon Canada promotional postcards with your business card attached or company name and booth number printed on it. Postcards will be available on July 15th and to order extra IIDEX postcards please contact and specify the following information:
Link your website to IIDEX - To link your website to IIDEX/NeoCon Canada, please add the www.iidexneocon.com to your home page, news or upcoming events section of your website. Visitors to www.iidexneocon.com are able to link directly to your website from our exhibitor list. If you require any additional information, please contact Matthew Searle, Director of Marketing via e-mail at
Call for Photos - Send us your new product photographs for placement on our website, brochures and e-blasts. Keep an eye out for an IIDEX E-News blast with more information on how to submit your photos.
Track your Leads - Make sure to order your lead retrieval scanners ASAP and track those valuable leads easily. Using the lead-tracking technology available at the show will make this job far easier. See Lead Retrieval Order Form from MicroSpec under Service Forms section of the on-line exhibitor manual at http://www.iidexneocon.com after July 10th.
Make post-show follow-up your 1st priority! - Make your IIDEX/NeoCon Canada message more memorable for your new contacts and prospects with a follow-up promotional mailing or e-mail campaign immediately after the show. Industry surveys indicate that exhibitors should send out follow-up information within 30 days of the show. So plan ahead and have your post show brochures, envelopes, business cards etc…ready to go. All you will have to do is email the info or print a mailing label and maximize your results.
Turn Creative Heads - Remember that creatively-designed and well lit displays are most likely to capture the attention of specifiers. Clever use of materials and interesting presentations sometimes go further than a big budget. The largest single impact you can make in your booth design is to ensure the exhibit is properly lit. If you would like a free booth design consultation please contact or via telephone at 416-960-4521.
Enter the IIDEX/NeoCon Canada Innovation Awards - Entering your product or booth design highlights your company in the eyes of the prestigious team of judges. Winners get additional media and attendee attention both onsite through a special tour of the winning booths and products, as well as in a special supplement in Canadian Business Magazine. Winners will be announced at the ARIDO/Innovation Awards on Thursday evening September 27th in Heritage Court. To enter the awards please contact via email at the Interior Designers of Canada or by telephone at 416-594-9310.
Sponsorship Builds Traffic - Get your company name and product info in front of leading specifiers through sponsorship. Sponsors – whether it’s a keynote speaker, the press room, cafés or educational sessions – can have their product profiled in the feature areas with signage pre-show promotion via IIDEX. Another great way to increase traffic is through sponsorship of a bar adjacent to your booth at the Welcome Reception from 5 to 6:30 pm on Thursday, September 27th. For more information on sponsorship please contact at 416-960-4520.
Get Media Attention Prior to the show make sure to send a press release to the media announcing your new products, services, sponsorship of a speaker. On-site the IIDEX/NeoCon Canada Press Room is the first stop for visiting editors and journalists. Make sure your press kits are available in the press room and always keep a few extra copies in your booth.
Network at events where your prospects will be keynotes speakers, awards presentations and seminars are always popular with prospects – make sure to be seen at these events or through sponsorship.
IIDEX/NeoCon Canada leads the way once again by showcasing the latest in plasma screen technology. Our partner, Advanced Products Group will be featuring an infinite plasma screen that is 20’ x 25’H to broadcast our keynote speakers. Exhibitors interested on the largest screen at IIDEX should contact Advanced Products Group at 1-800-436-6239 or download APG Media Kit for more details.
Don’t miss the most important design awards event of the year. New for 2007 the ARIDO Awards of Excellence and the Canadian Business Innovation Awards have been combined to create one powerhouse celebration of design excellence in Canada. The Innovation awards, sponsored by Canadian Business, showcases the latest innovative interior design and architectural products as well as the most inspiring booth designs from the 2007 show.
Another new development for 2007 is all booths will be automatically enterted at no charge for all exhibitors. Product entries will still require an entry form. To enter the awards, please contact Cindy Smith at The Interior Designers of Canada at 416-594-9310 or
Visitors to www.iidexneocon.com can link directly to your website from our exhibitor list. To link your website to IIDEX/NeoCon Canada, please add the www.iidexneocon.com to your home page, news or upcoming events section of your website. If you require any additional information, please contact , Director of Marketing via e-mail.
Get your company name and product info in front of leading specifiers through sponsorship. Sponsors – whether of a keynote speaker, the press room, cafés or educational sessions – can have their product profiled in the feature areas with signage telling visitors where to see the entire line. Increase traffic by handing out complimentary drinks tickets to your favourite clients and new contacts during the Welcome Reception from 5 to 6:30 pm on Thursday, September 28th. Another option is to provide hors d’oeuvres or drinks at your booth.
The on-floor Press Room is the first stop for visiting editors and journalists. Make sure your press kits are ready for them. Also have a few extra copies in your booth. The Press Room is located on aisle 300 next to the show office.
Remember that creatively-designed and well lit displays are most likely to capture the attention of specifiers. Clever use of materials and interesting presentations sometimes go further than a big budget.
As soon as possible after the show, get in touch with specifiers who requested more information or pricing. And make your IIDEX/NeoCon Canada message more memorable for your new contacts and prospects with a follow-up promotional mailing or e-mail campaign. Using one of the three lead-tracking options available at the show will make this job far easier. See Lead Retrieval Order Form from MicroSpec under Service Forms tab in the exhibitor manual.