Remind your clients that you’ll be showing your latest and greatest at Canada’s largest design event at The Direct Energy Centre on September 28 and 29. In addition, IIDEX/NeoCon Canada is a great opportunity to set up appointments with prospective clients. Promote your profile through special mailings and by distributing postcards. If you would like additional promotional materials, please e-mail your request to .
Entering your product or booth design highlights your company in the eyes of the prestigious team of judges. Winners get additional media and attendee attention, and their names are announced at the Presidents’ Breakfast that opens the event at Heritage Court on Thursday morning September 28th from 8:00 to 9:00 AM. To enter the awards, please contact Sue Gravelle at ARIDO – 1-800-334-1180 or
Visitors to www.iidexneocon.com can link directly to your website from our exhibitor list. To link your website to IIDEX/NeoCon Canada, please add the www.iidexneocon.com to your home page, news or upcoming events section of your website. If you require any additional information, please contact Matthew Searle, Director of Marketing via e-mail at
Get your company name and product info in front of leading specifiers through sponsorship. Sponsors – whether of a keynote speaker, the press room, cafés or educational sessions – can have their product profiled in the feature areas with signage telling visitors where to see the entire line. Increase traffic by handing out complimentary drinks tickets to your favourite clients and new contacts during the Welcome Reception from 5 to 6:30 pm on Thursday, September 28th. Another option is to provide hors d’oeuvres or drinks at your booth.
The on-floor Press Room is the first stop for visiting editors and journalists. Make sure your press kits are ready for them. Also have a few extra copies in your booth.
Remember that creatively-designed and well lit displays are most likely to capture the attention of specifiers. Clever use of materials and interesting presentations sometimes go further than a big budget.
As soon as possible after the show, get in touch with specifiers who requested more information or pricing. And make your IIDEX/NeoCon Canada message more memorable for your new contacts and prospects with a follow-up promotional mailing or e-mail campaign. Using one of the three lead-tracking options available at the show will make this job far easier. See Lead Retrieval Order Form from MicroSpec under Service Forms tab in the exhibitor manual.